French energy company EDF is using its controversial sponsorship of the international climate talks in Paris to launch a large-scale public relations campaign to brand nuclear power as a ‘carbon-free’ and ‘clean’ energy source. In fact, nuclear is everything but clean, and escalating costs and subsidies are better spent on genuine solutions.
French energy company EDF is stepping up its greenwashing efforts with newfound zeal ahead of this year’s international climate talks in Paris. As an official sponsor of COP21, EDF presents itself as ‘the official partner of a low-carbon world’. In the run-up to the conference, the company is planning a series of conferences and symposia to promote the ‘role of electricity in decarbonising the world’. It is also funding a “call for projects” for non-profit organisations with green projects with a positive impact for the climate . EDF has also hired an important communication agency, Havas, to launch a new advertising offensive: “Discover the true face of low-carbon energy”, staging workers from one of its nuclear power plant, published in plain page of national newspapers..
But beyond the spin, EDF is not in fact planning to shed any of its considerable global investments in coal and other fossil fuels, nor is it preparing any significant strategic shift towards energy efficiency or renewables. Its main concern is propping up its increasingly compromised nuclear business.